Basler was founded in 1936 in Berlin, Germany. The line has become known internationally for their style; luxurious clothing designed for real women. Basler experienced a brand revolution when Brian Rennie joined the comapany in March 2011 as their Creative and Managing Director. Prior to that, Brian was Head Designer at Escada for over 20 years. While continuing to focus on courting Basler’s existing customers, he was given a free hand to change the Basler brand to attract a new younger client base and has done so with tremendous success. Basler has gone back to their roots focusing on their primary collection.
Brian brings to Basler a loyal celebrity following, having created gowns for Kim Basinger, Jennifer Lopez and other celebrities at the last Grammy Awards, to name a few. With the success of his inspirational designs, Brian was awarded the “Fashion Innovator of the Year” at the 2012 Scottish Fashion Awards.
Brian’s signature designs reflect prints, colour and dresses. We have seen an increase in dresses into the Basler collection, along with the introduction of eveningwear. The Basler designs are created for real women to flatter and beautify them. They have an original distinctive look, visually outstanding and unquestionably feminine.
The Basler line is carried at the Blu’s Womens Wear, Edmonton Manulife Place and Calgary Southcentre Mall locations.